With the release of Lover, Taylor revealed in an interview, ” I didn’t wanna plan what we’re gonna do in terms of live and I don’t want to do the same thing every time because I don’t want my life to feel like I’m on a treadmill.” Although eager as always to know tour plans, this definitely was a nice break for our bank accounts whilst they recover. She also mentioned ,”Stadiums are amazing — I love stadiums, I just don’t know if we’re going to do the same thing as we did last time.”
Which then leads the question, what type of venue will Taylor plan to perform Lover tour at? Because Taylor said, “My goal for whatever live setting that we decide to do things in, is gonna be to try to make it feel smaller like a living room,” many are lead to believe she would try and do a very small tour in venues under 5,000 or so, similar in size to her performance in France recently. But then this begs the question, wouldn’t it be harder for everyone to see her?
With the level of fame Taylor is at I don’t see playing SUPER small venues for her tour as a viable option. As we have seen in the past with her first leg of Red tour, she has done arenas before and I believe this may be her best option as far as getting a more closer setting to her fans. Taylor is used to playing anywhere from 50-100,000 people per night on tour. Arenas can be anywhere from 10-20,000 people a night so this seems to be the most effective way to get a smaller setting for tour without leaving too many fans out. Whereas if she were to do smaller venues than arenas, even if she did multiple nights it would never equal out to enough space for all fans that see her every tour.
As we know she typically does more than one night per city so if she were to do a few nights for each city it would at least equal out to one of her stadium shows audience wise. Another benefit of playing arenas is, she could play more cities around the US. Obviously with a stadium tour, there are only so many to play, but with arenas she could cover more ground and maybe get the opportunity to see fans that may not have been able to travel to the popular stadium cities in the past.
I can imagine the tickets would be a bit more expensive than at her stadium shows, but ultimately it would be worth it for the better view overall. Taylor did an incredible job on the Reputation tour in particular (but all her shows as well) to make it around the stadium so everyone would have a good view of her at some point in the show and that would be even easier to achieve in an arena setting.
Smaller shows obviously mean a more difficult chance at getting tickets, which was already scary enough when purchasing for the stadium tours. It’s definitely a nerve racking process. Trust me, I KNOW the stress getting tickets for tour can cause. Heck, just this year, it took me over an hour just to get A seat for the Jonas Brothers show in Boston the day tickets went on sale. It’s never a good feeling to not know whether you’ll be able to go to a show or find the tickets you need together, which is why I think, should she decide to play arenas there should be some way to perfect the buying experience.
If you think i’m going to watch the ME! video 200 times to get points to get a better presale date…you’re absolutely right…With her last tour we know she had the point system, essentially the more points you had, the better your ticket purchasing time you’d be rewarded with, this of course being points from buying merch, watching videos, sharing them on social media and more. But that process definitely had its flaws as does ticketmaster verified fan sale does. So I would hope there would be a good solution to make tickets easier to purchase and to also keep them away from scalpers. Also maybe a version that doesn’t make me want to buy merch in order to get a better place in line…(there’s some whole other drama with the merch this era, feel free to look that up on your own).
No matter the outcome, I am super excited to see how Lover tour plays out. After all, Taylor is a genius and I know the experience will be amazing. Thinking about tour tickets is just stressful sometimes but we’ll all make it there at some point.
I’d love to do a post on some ideas for Lover tour, so follow me on insta @heyitsmarisablog for updates if that’s something you’d be interested in reading.
What are your thoughts on Taylor playing smaller venues? Any ideas for her team and ticketmaster to make the ticket buying a little easier?